20 Oct

HealthBeacon builds bridges into Latin American market

Over the next few quarters, HealthBeacon will embark on several strategic initiatives to expand our global influence and educate new markets about our award-winning technology. As part of HealthBeacon’s global growth initiatives, we were proud to welcome several key influencers from Latin America into the HealthBeacon Dublin headquarters.  The HealthBeacon team was joined by Doctor Valéria Camargo, Medical Director of Auditing, OMINT, Mr. Márcio do Lago, Executive Director, ABCIS (Brazilian Association of CIOs) and Mr. Aimar Tarrufi, Senior Claims Director, SUL AMERICA. Also joining the team in Dublin was our LATAM manager, Andrea Rangel who is based in our São Paulo facility.

The delegates took part in a workshop to learn about the HealthBeacon technology and the potential for connected medicine in Latin America. The LATAM market has a large patient base where Brazil alone could serve millions of patients afflicted with diseases where biologic treatments are used. The workshop participants brought a global perspective for medical technology, healthcare, pharmaceutical, health insurers and information technology to discuss the future of connected medicine and digital therapies. Furthermore, these senior decision makers have a particular expertise in Brazil in health insurance and the use of health information technology to improve the support of patients in the community. The Brazilian health insurance market is one of the most dynamic in the adoption of new technologies to improve therapeutic outcomes. Brazil’s population is spread over one of the world’s largest land masses and supporting patients who are far away from hospital is a key priority in improving outcomes of community health.

In addition to the private workshop at HealthBeacon, the delegates participated in the Enterprise Ireland event “Med in Ireland” which is Ireland’s largest medical technologies event and a high-profile showcase for the entire spectrum of the Irish medical technologies sector.